Fashion-Forward Shoe Store Coming to Kirkwood
Sole, a store specializing in stylish comfort shoes, hopes to open by March in Downtown Kirkwood.
Tammy White, the owner of Sole and Blues in The Loop, has decided to start a new fashion endeavor in Kirkwood that will focus on comfort footwear.
White hopes to open Sole, an extension of Sole and Blues, at 108 N. Kirkwood Rd. in Downtown Kirkwood by March.
"Sole is going to be more comfort driven with a fashion-forward type flare," White said, adding that shoes will feature high-fashion colors, for instance a suede wingtip shoe with a lime green sole.
Inventory will be cool, funky and comfortable and the store will offer something for men, women and children.
"We're trying to stand out," White said. "I don't think a lot of people realize some brands carry really cool stuff."
White will select inventory from boutique brands found on the east and west coasts but also bold looks from more well known lines.
White grew up in Kirkwood and sees the city's downtown as the perfect home for her new store.
"I like to keep stores in an old-time general store type environment," White said. "Kirkwood did have a comfort shoe store not too long ago and it was very successful. We hope to fill that void."
She also hopes to capitalize on foot traffic from shoppers who span a wide age range.
"The store is for anyone who is young in the mind," White said. "It's for people who want to wear shoes all day long and look good."