Business & Tech
'Keep Calm' Cardinals Shirts at Paperdolls Boutique are a Hit
Pardon the pun, but the local clothing shop's swing at the "Keep Calm and Carry On" trend is proving to be a home run for St. Louis Cardinals fans.
"Keep calm and watch Cardinals baseball." Sound good to you?
Paperdolls Boutique, the local women's clothing shop with locations in Kirkwood and Ballwin, decided to put that phrase on shirts to sell in the store just before baseball season started this year.
And Paperdolls says the shirts have been tough to keep in stock, initially selling out in less than a week when the shirts went on sale in early April.
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The "Keep Calm" phrase, originally "Keep Calm and Carry On," was first used as British propaganda during World War II. Recently, the phrase has been spun and parodized repeatedly, even to recommend, as Paperdolls suggests, watching the St. Louis Cardinals play ball.
Both locations are in stock for now. An order form is also available online to ensure size and style choices. All selections come in sizes small through extra-large.
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- Tank (in red or white), $20
- Cap sleeve tee, $25
- 3/4 sleeve baseball tee, $28
Paperdolls Boutique is located at 110 East Jefferson Avenue in Kirkwood and in the Ballwin Grove Market at 14418 Clayton Road in Ballwin.
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