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Kirkwood Deli & Grocery: A Family Tradition

The new deli on the corner of North Geyer Road and West Essex Avenue aims to make its mark.

We all know Kirkwood is steeped in landmarks and tradition so it’s no surprise the new Kirkwood Deli & Grocery continues the tradition of a deli serving gyros at the landmark of North Geyer Road and West Essex Avenue. 

Owner Sam Abdallah is excited to follow in his father’s footsteps and serve good food to the Kirkwood community. “My dad owned this deli when I was a kid; I even worked here as a teen,” he said.

The menu is filled with original sandwich combinations and hot dogs topped as they would be in cities around the U.S. Three different salads are also available. But the one thing most people come in looking for is the gyro. Kirkwood Deli & Grocery has two on the menu. 

“King of All Gyros is our best seller,” Abdallah said. “Gyro with a Purpose is our family recipe, the one Dad shared with me.” 

Each gyro sandwich is prepared in a slightly different way. The Gyro with a Purpose is a pita pocket stuffed with gyro meat, lettuce, tomato, onion and tzatziki sauce. It is very convenient for eating on the go.

The King of all Gyros is a flatbread pita, warmed on the grill, topped with gyro meat, tomato, red onion, tzatziki sauce and feta cheese. This is the gourmet gyro sandwich, best eaten with a fork and knife. Both sandwiches are delicious, but the King reigns for a reason. The pita is buttery and the feta cheese is a necessity missing from the Purpose. 

The hot dogs hail from Seattle, Kansas City, Atlanta and Chicago. “I import the neon green relish and sport peppers from Chicago for the true Chicago taste,” Abdallah said. 

The deli was significantly remodeled before reopening. “We needed new dry wall, paint and a cooler. The previous cooler wasn’t holding its temperature. We created an L-shaped counter to emphasize the deli,” he said.

The bright yellow counter greets hungry patrons but the friendly employees behind the counter provide the smiles. 

“I want to do our best to give people what they want: good service and good food,” Abdallah said. “It’s what the people of Kirkwood have always thought of this place and we want them to remember the nostalgia.” 

But he also has plans to make his own mark. “I hope to start delivery in a couple of months,” Abdallah said. “Outdoors, I want to have a snow cone machine and hopefully some café tables on the North Geyer Road side of the building this summer.” 

Elham February 15, 2012 at 01:53 AM
I am disgusted with this article and all of the lies in it. I am the daughter of Nadim, who started the deli in Magic Market. How could Sam Abdullah have ever worked in his fathers deli as a child if there was never a deli in the store until my father built it in there? I am sickened by people who try to ride on the backs of others hard work and success. Sam says he has experience in business, then stop all the lies and build your own successfull business. My family worked hard to keep our customers happy and to have a good name in the community. We loved every single person that came through the door and will never forget any of them, for they were the reason for our success. The gyro sauce is a secret family recipe that nobody else knows about, the Abdullahs have nothing to do with it. The next time you write an article, you should check your facts before publishing it.
Clint February 25, 2012 at 06:18 AM
This is place is GROSS. THEY MICROWAVE EVERYTHING. I was ordering a roast beef sandwich one day and SAM Abdoola put it in the microwave. The person after me got a ruben and did the SAME THING. I do NOT suggest ever eating at this dump. Go to Jimmy Johns! At least it's not microwaved.
Maria Ginocchio May 13, 2012 at 04:20 PM
I live about 2 minutes away and I go there all the time. I love it, great service, nice workers and good food! I do miss Magic Market but Kirkwood Deli and Grocery sure makes it just as great!
Moriarty Reporting & Video, LLC July 16, 2012 at 04:42 PM
Sam, your sandwiches are extremely good. Everything is done to perfection. We love the sandwiches and crave them constantly! Don't listen to the negative comments on here. Your sandwich creations are tasty are truly original. We love your deli!!
Moriarty Reporting & Video, LLC July 16, 2012 at 04:44 PM
Love, love, love the sandwiches. Will make this a number one stop for sandwiches!!!! Thanks for making the best sandwiches in town!!!

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