Business & Tech
Name Game: Highlands Getting Customers Involved
Because of a legal dispute, the Highlands Brewing Co. in downtown Kirkwood is looking for a new name.
What’ll it be?
At the in downtown Kirkwood, they are serving up pints of craft beer and taking suggestions for a new name.
According to the company’s Facebook page, the Highlands has “come under some legal scrutiny” because of its name – apparently it’s the same as another brewery elsewhere. So this week, the Highlands announced a renaming contest on its Facebook page and so far more than 130 submissions have come in.
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The brewpub is offering a free keg of beer to the winner.
Will it be 1853 Brewpub (a nod to Kirkwood’s founding date?) East Jefferson Alehouse (a nod to the brewery’s location on Jefferson Ave?)
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How about Kirkwood Junction? Kirkwood Station? Pioneer Brewing Co? The Whistlestop? The Wood?
Or maybe one of the many other customer-generated ideas.
The first round of the contest ends on Sunday. The Highlands says it will catalog the results and narrow down the choices for round two starting Monday.