If you’ve ever wanted a behind-the-scenes look into how a neighborhood store gets set up, here is your chance.
released a time-lapse of the construction of its newly remodeled, 7,500 square foot store online, speeding up the 12-hour process of loading and designing the store into a one minute video set to trance techno music.
“It’s something we’ve wanted to do for a while. It’s kind of cool to see the store come together,” said Andrea Roewe, marketing manager at Total Hockey.
During the remodel, the store operated out of a nearby, temporary space for about three months. When the new space was ready, the store called on all of its about 30 employees to transport, organize and set up the merchandise overnight, catching all the progress on two cameras.
There are a couple “glitches,” said Roewe, when a camera was unplugged during the construction at the beginning of the video, but she didn’t seem concerned since “it doesn’t get all that exciting until people start moving.”
Total Hockey Kirkwood’s new location is at 1237 South Kirkwood Road.