The BBB expects BBB Accredited Businesses to be responsive to customer complaints as well as to inquiries from the BBB. All of the companies whose accreditation was revoked had failed to respond despite numerous attempts by the BBB to contact them.
- Advertise Honestly
Adhere to established standards of advertising and selling.
- Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.
- Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
- Honor Promises
Abide by all written agreements and verbal representations.
- Be Responsive
Address marketplace disputes quickly, professionally, and in good faith.
- Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.
- Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.
Businesses can’t be accredited if they aren’t complying with these standards, if they haven’t been in business more than a year, or if they have government action against them. One of the most important things a business must do is be responsive to customer inquiries and complaints.