The No. 1 provider of video games in the world, Game Stop has over 1,600 stores worldwide, but yet it is only seven years old. Its rise in this industry has been phenomenal. The manager of this store attributes the company's success to the fact that it can provide most games at considerable reduction in price because of the volume purchasing power of the chain. In addition, the clerks working in the store are all game masters and love to play the same games that they sell. They can give their customers expert information on how to successfully play the games.