patching...
Welcome back, Patch Blogger!

Keith Willis

Tuesday, February 19, 2013

Kirkwood's 'Cookie-Man' Sets Deeper Roots in the Community

With his purchase of Majic Market, Keith "Cookie-Man" Willis tightens his ties to the community where he's lived for 30 years.

Keith Willis has three children. Two of them, he calls traitors. The sons have moved to Webster Groves and Kansas City ("to chase a female") and as such, they're the traitors. His daughter is still in Kirkwood, like Keith and his wife, Paula, who have lived there for 30 years. Willis deepened those roots in December when he and his wife Paula purchased Majic Market, the longtime deli and convenience store in the community. After years working in an area bank, Willis ended up losing his job nine years ago in a restructuring. At the prodding of Paula, he went into business for himself, harnessing his love for cooking into a successful catering business called The Everyday Gourmet. His wife worked for a pharmaceutical sales company and told …

Friday, February 15, 2013

Majic Market Changes Hands; New Owners Include 'Cookie-Man'

The new owners have a background in sales and catering and took over the 40-plus-year-old institution in December.

Thanks to a delicious cookie, a Kirkwood institution for the last 40 years now has a new owner. Keith and Paula Willis bought Majic Market in December after Keith "The Cookie-Man" started hunting around for a way to expand his business in custom-made, hefty and locally famous chocolate chip cookies. Willis told Patch he started the cookie business about five years ago after starting his catering business. He sells cookies to Kirkwood High School and some local retailers. But with capacity at his home to make only 40 cookies in a batch, he was looking for a way to expand. And that's when he started eyeing Majic Market, where owner Jacob Portnoy was looking to retire. "He had a great staff, with lots of experience," Willis said. "I could …

Got a Hot Tip?