Kirkwood Pizzeria: Hold The Pepperoni!

Kirkwood's Pi Pizzeria is the first Missouri restaurant to start Meatless Mondays, the international campaign for veggie-only dishes once a week.

Pi Pizzeria is the first restaurant in the state of Missouri to adopt Meatless Mondays, an international campaign to cut meat consumption once a week. The concept may sound unusual, especially since pepperoni has long been America’s documented favorite pizza topping, but going meatless on Mondays has a long history in the U.S. During World War I, Herbert Hoover, then head of the U.S. Food Administration, campaigned for families to limit consumption of scarce items—including meat—so there’d be enough for the troops. A Saturday Evening Post article in 1929 reported on the movement: “Americans began to look seriously into the question of what and how much they were eating. Lots of people discovered for the first time that they could eat less …

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