Alvin A. Reid is a weekly panelist on KETC-PBS' most-popular local television show, "Donnybrook" and contributor to the KSDK NewsChannel 5 segment "I'm Just Sayin.' " Reid is also a part-time weekend host with 101 ESPN on the 101 SportsLine program. During his 12-year tenure with the St. Louis American it was voted the nation's best African-American newspaper six times. Reid was a guest analyst on NewsChannel 5's Mid-Term Election coverage and is a former co-host of the interview/discussion show "In The Loop" on KETC. The show was honored with a regional Emmy Award in October 2002.

He was honored by the Missouri Press Association as Best Sports Columnist in 2004 and 1999.  He is co-author of the book, "Whitey's Boys: A Celebration of the 1982 World Champion St. Louis Cardinals. Reid began his career at the Danville (Ill.) Commercial News where he planned and wrote a series on Proposition 48 which won several national awards. Reid is a former business editor of theLansing (Mich.) State Journal, a state editor at the Arkansas (Little Rock) Gazette and served as senior editor of Emerge magazine after three years with USA TODAY Baseball Weekly.